Open Talk: Putting Hue on the global tourism map


Tourism is a big business for Vietnam! According to recent statistics, 8 million international arrivals were recorded in 2015, and a similar number has been recorded in the first 9 months of 2016. The tourism sector contributes almost 10% of Vietnam’s GDP, employing almost 2 million workers.

A thriving tourism sector is vital for Vietnam to become a Startup Nation.

Designing experiences in an integrated and powerful way is crucial for the tourism sector to develop and flourish. In this talk, some of the design elements needed to put Hue, and the central of Vietnam, on the global tourism map will be discussed.

Join our talk to speak out your perspective, boost your creativity and experience how external collaborators bring great entrepreneurial ideas into real life.

About the speaker:

Prof. Dr. Peter Kelly
Professor of Practice, High Growth Entrepreneurship, Aalto University
Visiting Professor of Business, Trinity College Dublin
Visiting Professor of Design, MADA, Pontificia Universidad Catolica de Chile
MBA (University of Notre Dame USA), PhD (London Business School UK)

Peter is an award-winning entrepreneurship educator and practitioner. Over the past 25 years, he has worked with entrepreneurs and executives in Finland, Sweden, UK, Portugal, Russia, Latvia, Estonia, Norway, Switzerland, Canada, Chile, Singapore, Japan, Taiwan and Ireland. His areas of personal and professional expertise include design thinking, new business creation, intrapreneurship, entrepreneurial finance and innovation policy. A former corporate and investment banker, he was involved in numerous private placements, merger & acquisition, and initial public offerings for the cable television and publishing industries.


Time: 08:30 – 12:00, Saturday, October 29th, 2016
Venue: Hall D1, Hue Industrial College, no. 70 Nguyen Hue road, Hue city

Free entry.
Registration here.